What is Libera?

LIBERA, nature without litter is a project of Spain’s flagship environmental NGO, SEO/Birdlife, in alliance with Ecoembes, the environmental non-profit that promotes the circular economy through package recycling in order to free nature from litter.

‘Nature is dirty. Every day, SEO/Birdlife volunteers who monitor wildfowl and perform tasks of conservation witness the enormous amount of waste piling up in our natural areas. Litter that no one picks up and whose impact on the environment is neither known nor even sufficiently analysed.’

The objective of this initiative is to raise awareness and motivate citizens to keep these natural areas free from litter. To do this, LIBERA proposes a strategy for tackling the problem which has three dimensions: awareness, prevention and participation.

 

How did it come about?

The accumulation of rubbish in the countryside is alarming. The phenomenon is so widespread in the rural and coastal landscapes of the entire world that there is even a specific word for it: littering. It is an issue which has an obvious negative impact on the conservation of nature and which requires formal studies to quantify and analyse the scope of its effects on the environment and our health. It also has a clear origin: it comes from us. The massive dumping of waste in natural areas makes clear the need to raise public awareness. We must progress from ‘don’t pick that up, it’s rubbish’ to ‘don’t throw that away, it’s rubbish’, a first step towards a desperately needed change in our thinking, in which all waste can be converted into resources for generating something new and useful. We need to liberate nature from litter so that we can create a future which is free from it.

To change this reality, LIBERA, nature without litter was born, a project of Spain’s flagship environmental NGO, SEO/Birdlife, in alliance with Ecoembes, the environmental non-profit that promotes the circular economy through package recycling. The mission of this union of effort and knowledge is the end of all the litter that remains in the natural areas of our country.

Did you know that 80% of the garbage in the sea comes from the mainland?

It’s in our hands to help nature get rid of the garbage that someone left and no one picked up. If you belong to an organization. Join us.

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